Author: Lynn Kluttz

December 1, 2025

CRA Guides Major Campus Growth for Concert Stuff Group in Mocksville, NC

Commercial Realty Advisors (CRA) recently played a key role in a major property sale in Mocksville, North Carolina. Acting on behalf of the seller, CRA assisted in what will become one of the largest development projects in Davie County. This transaction sets the stage for significant growth for the purchaser, Concert Stuff Group, the parent company of Special Event Services (SES).

The development will include expansion of the existing SES campus, led by Fourth Elm Construction, transforming the 53,000-square-foot facility into a 70-acre production and logistics campus. The first phase includes a $5 million warehouse featuring more than 43,000 square feet of new industrial space, 44-foot-high ceilings, four loading docks, and nearly 80 new parking spots.

Construction will consist of five planned phases; converting the current campus into a fully integrated headquarters. Phases will include expanded warehouse and office facilities, a dedicated transportation hub, and advanced rehearsal and storage spaces to support national touring operations. 

Local officials have celebrated the development as a major boost for the region. Terry Bralley, President of the Davie County Economic Development Commission, emphasized that the project brings vital jobs, investment, and opportunity to the community (White, 2025).

The Concert Stuff Group has rapidly grown from nine to 15 companies managing audio, lighting, video, logistics, fabrication, and crowd management. The group supported 75 of Billboard’s Top 100 Tours, working with artists such as Morgan Wallen, Zac Brown, Lynard Skynyrd, Bruce Springsteen, Post Malone, Pink and Luke Combs. (The Concert Group, 2024). The company also helped bring the ‘Concert for Carolina’ to life. With 82,000 in attendance, this historic fundraiser raised $24.9 million for Hurricane Helene victims (Pearl, 2025).

John Reece, Managing Partner at CRA, said, “Facilitating projects like this allows us to support both economic growth and a company that brings the world-class live entertainment experience right to our community.”

CRA is proud to have facilitated this expansion, contributing to North Carolina’s ongoing economic growth. Interested in relocating your headquarters to Davie County? Click the link below to explore our available sites. 

🔗 Blackwelder Site: https://lnkd.in/eaFBBNHa 

 🔗 Angell Site: https://lnkd.in/ex3Ftaec

 🔗 Ijames Site: https://lnkd.in/eNJfpjSS

Resources 

Concert Stuff Group. (2024). Concert Stuff Group | Your premiere end-to-end solution for live events. Concert Stuff Group. https://www.concertstuffgroup.com 

Pearl-Wendy. (2025, July 15). Executive profile: How Concert Stuff Group brought The Concert for Carolina to life and helped restore a region. Pollstar News. https://news.pollstar.com/2025/07/15/executive-profile-how-concert-stuff-group-brought-the-concert-for-carolina-to-life-and-helped-restore-a-region/ 

White, J.-B. (2025, October 20). Concert Stuff Group expands its footprint: Mocksville becomes a hub for live entertainment. Davie County Blog. https://www.daviecountyblog.com/concert-stuff-group-expands-its-footprint-mocksville-becomes-a-hub-for-live-entertainment/ 

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November 4, 2025

The New 4th & Green Community Defines Modern 55+ Living

Since opening its doors in February 2025, 4th & Green Apartments has quickly become one of Winston-Salem’s premier residential communities.  

The 100-unit property, developed by Brown Investment Properties in collaboration with the Commercial Realty Advisors Development Team, is already 65% leased. It continues to attract residents drawn to its blend of convenience, comfort, and connection. 

The city’s first 55+ multifamily residence offers an amenity-rich lifestyle with worry-free maintenance. Residents enjoy a gated and covered parking garage, a courtyard with fire pits and grilling stations, a Club Room for social gatherings, quiet private offices, a fitness studio, and a coffee bar. Located in the Historic West End, the property is surrounded by some of Winston-Salem’s best restaurants, retail shops, and bars all within easy walking distance. 

One resident, Mike, shared a glowing review after eight months at 4th & Green: “4th & Green living and lifestyle exceeds my expectations each and every day! I had no idea there was a place like this anywhere. No maintenance fees, no property taxes, no worries, just comfort, convenience, and community. So happy to call 4th & Green my new home.” 

4th & Green continues to build its wellness hub with the on-site ÉTÉ Pilates Studio, leased by CRA broker Brad Klosterman. Soon, Pleasants Provisions, a chef-driven market and restaurant offering locally sourced produce and freshly prepared meals, will open just steps away. Both perfectly complement 4th & Green’s focus on quality living and convenience. 

From a morning Pilates class to a gourmet dinner just down the street, 4th & Green residents are experiencing a new definition of Downtown Winston-Salem living, where everything needed for an active, social, and maintenance-free lifestyle is right outside their door. 

https://www.linkedin.com/posts/windsor-commercial_were-thrilled-to-share-this-time-lapse-capturing-activity-7344386400273743873-gvFD?utm_source=share&utm_medium=member_desktop&rcm=ACoAAD-uzTwBU3tx9RO-NM9KQT-lWuHtRLNH7UU

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October 14, 2025

A New Era of Luxury Wellness Living in Downtown Winston-Salem

Downtown Winston-Salem is entering a new chapter, one where health, luxury, and community intersect in a way the city hasn’t experienced before. Located at 822 W 4th Street, in the heart of the historic West End is the city’s first 55+ multifamily community, 4th & Green. Designed for active adults seeking refined, walkable living, 4th & Green offers a thoughtfully curated wellness hub in one of Winston-Salem’s most vibrant commercial corridors. 

At the heart of this new development is ÉTÉ, a Pilates studio redefining what it means to live well. 

More Than a Studio: The ÉTÉ Experience

ÉTÉ is not your average fitness studio. It’s a sanctuary where mind-body connection, intentional movement, and elevated design combine to deliver a full-body experience that resonates long after you walk out the door. 

The Pilates studio is opening its second location at 826 W 4th Street this fall. CRA Broker Brad Klosterman represented ÉTÉ in securing the new space. 

“ÉTÉ began with my own personal journey,” shares founder Summer. “I had never worked out before, and discovering Pilates completely changed my life. I wanted to create a space where both beginners and longtime fitness lovers could feel empowered, confident, and truly seen.” 

The studio offers small group classes in an infrared-heated space, focused on core engagement, functional strength, and overall wellness. Classes are intentionally challenging yet designed to meet each client exactly where they are, growing with them over time. 

What sets ÉTÉ apart from other studios is their client-first approach. Summer explains how each class is kept intentionally small so that the focus is not on how many people can fit in one room, but instead, how many people can be served exceptionally well.  

“That one on one connection creates a true sense of community, extending beyond the studio.” 

“We’re not just a place to work-out, we’re a lifestyle,” Summer says. “A space to restore, energize, and connect. When people leave our classes, I want their first thought to be, ‘I want to feel like this every day.’” 

Why 4th & Green Was the Perfect Match

ÉTÉ’s second studio marks a significant expansion for the brand, blending seamlessly into the luxury lifestyle offered at 4th & Green. The building was developed by Brown Investment Properties in collaboration with CRA’s development team. 

“We chose 4th & Green because the luxury of the building perfectly aligns with the ÉTÉ brand,” says founder Summer. “The location, the energy, the space all fits us, both aesthetically and strategically.” 

The collaboration has played a key role in fueling ÉTÉ’s growth, with the 4th & Green team offering support every step of the way. 

“They’ve promoted us on their platforms, shared our vision, maintained consistent communication, and helped us find solutions to every challenge.” 

“Working with the developers and brokers has been incredibly smooth and enjoyable,” Summer adds. “John Reece, Chester Brown, and Brad Klosterman have made us feel like a top priority every step of the way. We couldn’t have asked for better partners.” 

Building Connections Beyond the Studio: Wake Forest Students  

While ÉTÉ was built with inclusivity and approachability in mind, its appeal spans generations. Wake Forest University is located just minutes away and has become a driving force around the ÉTÉ community. 

Summer noticed that many Wake Forest students come from larger cities where fitness and wellness studios are an essential part of their lifestyles. She believed that Winston-Salem was missing that.  

“ÉTÉ gives students a space that feels elevated, stylish, and community driven, where they can connect with others while prioritizing their health,” Summer states.  

To strengthen these ties, ÉTÉ offers student discounts, including $10 off drop-in classes for first-time students. The Pilates studio is also pursuing student-focused classes for sports teams and sorority sisterhood events.  

Conclusion 

ÉTÉ and the 4th & Green community are reshaping downtown Winston-Salem. This unique blend of wellness, nourishment, and luxury living creates an experience that resonates with every generation. Whether you're an active adult, a young professional, or a college student, you'll find your place here. 

Sign up for your first ÉTÉ class here  

Check out ÉTÉ’s social media:  Instagram , ÉTÉ PILATES: Overview | LinkedIn , ÉTÉ THE STUDIO (@etepilates) | TikTok 

 

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September 8, 2025

Need a Property for Manufacturing, Distribution, or Industrial Operations? We’ve Got You Covered.

If you’re looking for prime industrial land in North Carolina, Commercial Realty Advisors offers exceptional sites in Mocksville, NC. Each site is perfectly suited for manufacturing, distribution, logistics, and other industrial operations. With access to major interstates and build-to-suit options, these sites provide the infrastructure and flexibility to support your growing business. 

  1. Blackwelder Industrial Site – ±105 Acres | Build-to-Suit (130,000-700,000 SF)

Street Address: 148 Cana Road, Mocksville, NC 

📍 Coordinates: 35°56’31″N, 80°35’53″W 

The Blackwelder Site spans ±105 acres and is entitled for industrial development. Located just 1 mile from I-40, and with convenient access to I-77 and I-85, this site is ideal for regional distribution. Build-to-suit options range from 130,000 SF to 700,000 SF. 

Key Features: 

  • Power and water on-site, natural gas available, sewer in-process 
  • Electric provider: Energy United 
  • For Sale or Lease 

 

  1. Angell Industrial Site – ±180 Acres | Build-to-Suit (25,000-1.2M SF)

Street Address: Angell Knoll Avenue, Mocksville, NC 

📍 Coordinates: 35°54’38.0″N, 80°35’30.6″W 

With ±180 acres ready for industrial development, the Angell Site is perfect for large-scale operations. It’s fully entitled and strategically located less than 1 mile from I-40, offering seamless access to regional transportation routes. 

Key Features: 

  • Power, gas, water, and sewer all on-site 
  • Electric providers: Energy United and Duke Energy 
  • Build-to-suit from 25,000 SF up to 1.2 million SF 
  • For Sale or Lease 

 

  1. Ijames Industrial Site – ±10 Acres | Build-to-Suit (50,000-100,000 SF)

Street Address: 100 Ijames Church Rd, Mocksville, NC 

📍 Coordinates: 35°56’26″N, 80°36’10″W 

The Ijames Site is a smaller-scale option at ±10 acres, perfect for companies needing 50,000 to 100,000 SF of industrial space. Like our other properties, it’s located just 1 mile from I-40, offering high visibility and efficient logistics. 

Key Features: 

  • Power, gas, water, and sewer all on-site 
  • Energy provider: Energy United 
  • For Sale or Lease 

 

Why Choose Mocksville, NC? 
  • Central location in North Carolina 
  • Easy access to I-40, I-77, and I-85 
  • Proximity to Piedmont Triad International Airport 
  • Business-friendly County Tier 3 incentives 
  • Utility-ready, entitled land 

Whether you’re looking for expansive distribution space or a custom industrial facility, Commercial Realty Advisors is ready to help you bring your project to life. From site selection to construction, our expert development services are designed to guide you every step of the way.  

📞 Contact Us Today  John Reece
📧 john@commercialrealtync.com
📞 (336) 793-0890 ext. 101  Steve Vallos
📧 steve@commercialrealtync.com
📞 (336) 793-0890 ext. 105 

 

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September 2, 2025

Welcoming Emma Stuart Satterfield to the CRA Team

We are excited to officially welcome Emma Stuart Satterfield to Commercial Realty Advisors as our new Marketing Coordinator. A Winston-Salem native and a recent graduate of Wake Forest University, Emma Stuart will manage CRA’s digital and social media presence and support the team through strategic marketing initiatives.  

The former Deamon Deacon earned a Bachelor of Arts in Communication and double minors in Marketing Communications and Film & Media Studies. During her time at Wake, she gained valuable experience through internships and coursework focusing on branding, digital marketing and strategic communication, all of which she brings to her new role here at CRA. 

“We are thrilled to have Emma Stuart on board and can’t wait to see the fresh perspective and creativity she brings to CRA!” - Kristin Salisbury / COO  

👉 View CRA’s official announcement on LinkedIn: 

🔗Welcoming Emma Stuart Satterfield 

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August 25, 2025

Should You Buy or Lease Commercial Property? Here’s How to Decide

When your business is ready to expand or relocate, deciding whether to buy or lease commercial property is a major strategic choice. Both options come with advantages and trade-offs. The right decision depends on your financial situation, long-term goals, and how much flexibility your business needs. 

When You Should BUY Commercial Property 

Advantages: 

  • Equity Building 
    •  Over time, you build equity in the property, which becomes an asset on your balance sheet. 
  • Fixed Costs 
    • Mortgage payments are often more stable than rent, especially with a fixed-rate loan. 
  • Tax Benefits 
    • Owners can deduct mortgage interest, depreciation, and property taxes. 
  • Control 
    • You are free to customize, renovate, or sublease without a landlord’s permission. 
  • Long-Term Investment 
    • The property may appreciate over time, potentially providing a return on investment (ROI). 

Consider Buying If: 

  • You plan to stay in the same location long-term. 
  • You want to build equity and have control. 
  • You have enough capital or financing. 
  • Your business is stable and unlikely to outgrow the space soon. 

 

When You Should LEASE Commercial Property 

Advantages: 

  • Lower Upfront Costs 
    • Leasing usually requires less capital than buying 
  • Flexibility 
    • Easier to move or expand as your business grows. 
  • Maintenance Responsibility 
    • Typically, landlords handle major repairs and structural issues. 
  • Access to Premium Locations 
    • Leasing may allow access to prime real estate you could not afford to buy. 

Consider Leasing If: 

  • You are a startup, or your business is growing rapidly. 
  • You need to preserve working capital. 
  • You want to test a market before committing long-term. 
  • You value location over ownership. 
  • You don’t have time to manage a property 

 

Deciding 

  • How long will I stay in this location? 
  • Can I afford the upfront cost of a purchase? 
  • Is flexibility more important than ownership? 
  • Am I looking for a long-term investment or short-term solution? 
  • Do I have the time and resources to manage a property? 

 

There’s no one-size-fits-all answer. Take the time to assess your financial position, business goals, and risk tolerance before making your decision. 

Need help deciding? We’re here to guide you. 

Whether you’re looking to lease a prime space or invest in commercial property, our expert team can help you weigh your options, understand the market, and make the best decision for your business.

Contact us today and let us help you find the perfect space to meet your needs. 

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August 15, 2025

Why Winston-Salem is a Smart Bet for Your Next CRE Investment

The commercial real estate (CRE) market is evolving, and Winston-Salem is quietly becoming one of the most attractive cities in the Southeast for smart, strategic investment. Whether you’re a business owner looking to expand, a developer exploring growth opportunities, or an investor seeking solid returns, Winston-Salem’s commercial landscape offers exceptional potential. 

📈 Growing Market, Competitive Value 

Unlike major metro areas with sky-high prices and oversaturated markets, Winston-Salem offers competitive pricing on properties. According to Cash (2025), North Carolina’s real estate market is buoyed by strong population growth and business immigration, trends that are particularly visible in the Triad region.  

Winston-Salem is seeing increasing demand for: 

  • Medical and professional office space 
  • Industrial and warehouse facilities 
  • Retail in high-traffic corridors 
  • Mixed-use and multi-tenant developments 

This upward trajectory is driven by favorable market fundamentals. In 2024 alone, 631 new jobs were created locally, supported by $137 million in capital investment, according to the 2024 Year-in-Review by Greater Winston-Salem, Inc. Additionally, 61% of investors in 2024 favored existing buildings, up from 51% in 2023, a signal that investors see immediate value in Winston-Salem’s built environment. 

🏙 Downtown Revival & Mixed-Use Momentum 

From Innovation Quarter to Liberty Street, Winston-Salem’s downtown is experiencing a modern renaissance. Developers are increasingly investing in adaptive reuse projects, transforming historic buildings into vibrant, multi-use spaces.

“For my construction team, hands down, Winston-Salem is their favorite market in the country…Winston-Salem is very accommodating,” stated a Winston Salem stakeholder, highlighted in the Brookings report. This sentiment underscores the city’s supportive approach to growth and development. 

That sentiment is echoed by investment volume: in 2024 alone, 70,000 SF of new office space was delivered in the Central Business District, demonstrating strong momentum. 

🚚 Industrial Boom in the Triad 

Industrial and logistics real estate continues to thrive in Winston-Salem. Strategically located in the Piedmont Triad, the city offers quick access to: 

  • I-40, I-85, and I-77 
  • Piedmont Triad International Airport 
  • A deep labor pool and competitive wage environment 

These advantages contributed to the delivery of 810,000 SF of industrial space in 2024. The industrial sector maintained a 7.9% vacancy rate, according to CoStar, with the strongest rent growth in flex spaces and properties near transportation nodes. 

Winston-Salem’s CRE landscape is evolving. The city is adapting its built environment to meet the demands of a modern economy, offering opportunities for long-term value and community impact.  

Whether you’re buying, selling, leasing, or developing, we’re here to help you navigate Winston-Salem’s CRE landscape with data-driven insights and local know-how. 

🔗 Sources  
Brookings Institution. (2025, March 26). Adapting the built environment to an ever‑changing economy in Winston‑Salem, North Carolina. https://www.brookings.edu/articles/adapting-the-built-environment-to-an-ever-changing-economy-in-winston-salem-north-carolina/  Cash, A.
Cash, A. (2025, August 1). NC’s real estate market: Key trends shaping 2025 and beyond. The Carolina Journal. https://www.carolinajournal.com/opinion/ncs-real-estate-market-key-trends-shaping-2025-and-beyond/ 

CoStar (2024). Industrial sector report-Winston‑Salem market data.  

Greater Winston‑Salem, Inc.
Greater Winston‑Salem, Inc. (2024, December 12). 2024 year‑in‑review. https://www.winstonsalem.com/2024/12/2024-year-in-review

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August 6, 2025

Sealing the Deal: CRA Facilitates Key Biotech Expansion

Commercial Realty Advisors Represents Seller in Major Downtown Transaction 

Congratulations to CRA brokers John Reece and Steve Vallos on the successful sale of the Linden Center at 401 North Research Parkway. This acquisition marks a pivotal step for the Innovation Quarter, signaling continuing momentum in downtown Winson-Salem's expanding biotech and life sciences ecosystem.  

The 190,000-square-foot building, once home to Wells Fargo operations, sits on 2.4 acres in the heart of the Innovation Quarter. The three-story facility is ideally suited for conversion into flexible lab and biomanufacturing space to support the region’s booming regenerative medicine and life sciences sectors. This acquisition comes at a transformative time as the district nears full capacity in its existing lab offerings.  

The Innovation Quarter is a vibrant innovation ecosystem that fuels startups, research, education, and growth companies. It sits within a dynamic, mixed-use district where people can live, work, play, and thrive. Since 2002, the Innovation Quarter has repurposed historic factories into state-of-the-art labs and developed greenways and community spaces. 

“The district has proudly contributed an estimated $2 billion in annual economic impact to the region,” stated Atrium Health.  

The Innovation Quarter is a key driver of a larger effort focused on economic growth, innovation, and job creation.  

“This transaction reflects the ongoing evolution of Winston-Salem’s urban core – and Commercial Realty Advisors is honored to have played a role in advancing that progress.” - John Reece, Managing Partner at CRA. 

Stay tuned for more updates as Innovation Quarter continues to shape the future of downtown and the regional economy. 

🔗 Learn more about the deal from WXII: Innovation Quarter acquires Linden Center in Winston-Salem  

👉 View the Innovation Quarters official announcement on Instagram

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August 5, 2025

CRA Helps Launch SBA Home’s $70M Manufacturing Facility in Mocksville, NC

Commercial Realty Advisors is proud to have served as the Landlord Representative in a significant development for the region’s industrial growth— the transformation of 134 Gildan Drive in Mocksville, NC into the new U.S. manufacturing hub for SBA Home. 

Lithuania-based SBA Group, a global leader in furniture manufacturing and logistics, has acquired the 500,000-square-foot facility located in the Davie Industrial Center. The company is investing approximately $70 million to convert the space into a state-of-the-art, highly automated production facility, set to open later this year. 

This investment marks SBA’s first manufacturing presence in the United States and a remarkable milestone in their global expansion strategy. The new facility is expected to create 250 new jobs in Davie County and generate up to $200 million in annual sales by 2028.  

SBA Home, a longtime priority partner of IKEA and exporter of ready-to-assemble furniture to nearly 50 countries, will manufacture bestselling lines including the Kallax storage cubes and Billy bookcases. The Mocksville location provides strategic access to major transit corridors, just off I-40 and within 30 miles of I-77, I-85, and US 421, giving SBA access to half the U.S. population within a day’s drive. 

In December of 2024, former Governor Roy Cooper described the investment as a significant boost to the local economy, with a potential payroll impact of $13.3 million a year. It also reinforces North Carolina’s position as a leader in furniture manufacturing, home to more than 800 furniture companies. Local and state governments supported the project through competitive incentive packages, including a state Job Development Investment Grant, underscoring the site's strategic importance. 

SBA Home has already made a strong initial impression in Mocksville and the greater North Carolina community. The company hosted a festive community celebration, funded the construction of a new pickleball facility at Rich Park as a gift to the town, and pledged 200 volunteer hours annually to local initiatives. 

John Reece and Steve Vallos were honored to play a pivotal role in this project, serving as Landlord Representatives. They ensured a smooth transition and delivered a space that aligns with SBA’s high standards for innovation, sustainability, and efficiency. 

“We are proud to contribute to a project that not only strengthens our local economy but also enhances North Carolina’s position in advanced manufacturing.” - John Reece, Managing Partner at CRA.  

👉 View SBA’s official announcement on LinkedIn: 

🔗 SBA Home | Made in the USA | LinkedIn Post 

References

Town of Mocksville. (2025, April 10). SBA Home North Carolina launches in Mocksville with community celebration and big plans for growth. Mocksville, NC Official Website. Retrieved from https://mocksvillenc.org/2025/04/10/sba-home-north-carolina-launches-in-mocksville-with-community-celebration-and-big-plans-for-growth/

White, J. B. (2025, March 23). You’re invited: SBA Home NC hosts exclusive event for first U.S. furniture factory. Davie County Blog. https://www.daviecountyblog.com/youre-invited-sba-home-nc-hosts-exclusive-event-for-first-u-s-furniture-factory/

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July 10, 2025

Major Tenant Deal Secured by CRA in Downtown Winston-Salem

Congratulations to CRA brokers John Reece and Houston Hough on their successful lease transaction at One West Fourth in downtown Winston-Salem. Representing the owner, The Ardent Companies, John and Houston secured a significant new tenant: The Cook & Boardman Group, the nation’s leading provider of fully integrated access and security solutions for commercial construction.

The 40,000+ sf lease represents one of the largest lease transactions in the Triad for 2025, marking a milestone for both the property and the broader Winston-Salem office market.

“This level of absorption reflects the growing interest in the Winston-Salem office market and highlights business owners’ increasing willingness to invest in Class A office space.”
— Houston Hough

Read more about the deal in the original article published by citybiz.co HERE.

Looking for expert representation to lease, buy or sell your commercial property?  Our experienced team is here to guide you every step of the way. Commercial Realty Advisors has been serving the Piedmont Triad of North Carolina since 2006.  With SIOR, CCIM, ACIP and LEED certifications, our highly trained brokers have built a reputation of trust and excellence.

Contact us today and let us help you with all your CRE representation needs.

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