Downtown Winston-Salem is entering a new chapter, one where health, luxury, and community intersect in a way the city hasn’t experienced before. Located at 822 W 4th Street, in the heart of the historic West End is the city’s first 55+ multifamily community, 4th & Green. Designed for active adults seeking refined, walkable living, 4th & Green offers a thoughtfully curated wellness hub in one of Winston-Salem’s most vibrant commercial corridors.
At the heart of this new development is ÉTÉ, a Pilates studio redefining what it means to live well.
More Than a Studio: The ÉTÉ Experience 
ÉTÉ is not your average fitness studio. It’s a sanctuary where mind-body connection, intentional movement, and elevated design combine to deliver a full-body experience that resonates long after you walk out the door.
The Pilates studio is opening its second location at 826 W 4th Street this fall. CRA Broker Brad Klosterman represented ÉTÉ in securing the new space.
“ÉTÉ began with my own personal journey,” shares founder Summer. “I had never worked out before, and discovering Pilates completely changed my life. I wanted to create a space where both beginners and longtime fitness lovers could feel empowered, confident, and truly seen.”
The studio offers small group classes in an infrared-heated space, focused on core engagement, functional strength, and overall wellness. Classes are intentionally challenging yet designed to meet each client exactly where they are, growing with them over time.
What sets ÉTÉ apart from other studios is their client-first approach. Summer explains how each class is kept intentionally small so that the focus is not on how many people can fit in one room, but instead, how many people can be served exceptionally well.
“That one on one connection creates a true sense of community, extending beyond the studio.”
“We’re not just a place to work-out, we’re a lifestyle,” Summer says. “A space to restore, energize, and connect. When people leave our classes, I want their first thought to be, ‘I want to feel like this every day.’”
Why 4th & Green Was the Perfect Match 
ÉTÉ’s second studio marks a significant expansion for the brand, blending seamlessly into the luxury lifestyle offered at 4th & Green. The building was developed by Brown Investment Properties in collaboration with CRA’s development team.
“We chose 4th & Green because the luxury of the building perfectly aligns with the ÉTÉ brand,” says founder Summer. “The location, the energy, the space all fits us, both aesthetically and strategically.”
The collaboration has played a key role in fueling ÉTÉ’s growth, with the 4th & Green team offering support every step of the way.
“They’ve promoted us on their platforms, shared our vision, maintained consistent communication, and helped us find solutions to every challenge.”
“Working with the developers and brokers has been incredibly smooth and enjoyable,” Summer adds. “John Reece, Chester Brown, and Brad Klosterman have made us feel like a top priority every step of the way. We couldn’t have asked for better partners.”
Building Connections Beyond the Studio: Wake Forest Students
While ÉTÉ was built with inclusivity and approachability in mind, its appeal spans generations. Wake Forest University is located just minutes away and has become a driving force around the ÉTÉ community.
Summer noticed that many Wake Forest students come from larger cities where fitness and wellness studios are an essential part of their lifestyles. She believed that Winston-Salem was missing that.
“ÉTÉ gives students a space that feels elevated, stylish, and community driven, where they can connect with others while prioritizing their health,” Summer states.
To strengthen these ties, ÉTÉ offers student discounts, including $10 off drop-in classes for first-time students. The Pilates studio is also pursuing student-focused classes for sports teams and sorority sisterhood events.
Conclusion
ÉTÉ, Pleasants Provisions and the 4th & Green community, is reshaping downtown Winston-Salem. This unique blend of wellness, nourishment, and luxury living creates an experience that resonates with every generation. Whether you're an active adult, a young professional, or a college student, you'll find your place here.
Sign up for your first ÉTÉ class here
Check out ÉTÉ’s social media: Instagram , ÉTÉ PILATES: Overview | LinkedIn , ÉTÉ THE STUDIO (@etepilates) | TikTok